Client Name
FENGSHUI
Project Types
Culture | Arts
The 3rd generation of a Cantonese property developer wanted to re-position the 3rd generation owned family Feng Shui culture brand. From a Feng Shui calendar they aimed towards a branded retail format with a wide product range all around the core concept of their family Feng Shui heritage and market leadership.
Based on quantitative research and deep desk research we reframed and redefined their Feng Shui business and brand strategy for Chinese Millennials. This included an omni-channel retail format designed with their brand identity, custom products and packaging, all according to Feng Shui rules.