Challenge

Teatones was a tea supplier and wholeseller that wanted its a premium tea brand with an omni channel strategy and reflecting the 3rd generation owner's view of Chinese tea culture for millennials.

Solution

Based on assessing local and global tea and hospitality retail formats and Chinese tea culture. We created a brand identity and retail format with a premium feel and unique experience where the aspirational clients could relate to.

Client Name

TEATONES

Project Types

Brand Strategy

Brand Positioning

Orange branding Teatone Tea Retail Design Brand Identity circle
Orange branding Teatone Tea Retail Design Brand Essence

Brand Concepting

teatones tea retail white logo on dark green background
teatones dank green logo on skinny background
teatones color code for logo and interior
Orange branding Teatone Tea Retail Design color typography
teatones brand logo and pattern in one image

Identity System Design

Orange branding Teatone Tea Retail logo tea packaging Design
teatones dark green shopping bag with golden teatones logo
Orange branding Teatone Tea Retail Design Cutlery Logo
teatones retail chines shop mobile app activation
teatones logo wall in Chinese retail store
teatones retail store interior architect mockup

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