
Brand Strategy
Brand Strategy is at the core of every successful brand in retail, E-commerce, services or others.
Brand Strategy Approach
Orange Branding is a Brand Design and Brand Strategy agency.
With 20 years of experience in Asia and Europe, we have guided diverse groups of organisations and created brand strategies in various industries like B2B, B2C, Cosmetics, Electronics, Furniture, Hospitality, Investment, Luxury and Media.
We are not only a design agency, we help your company or brand to define, re-define and revitalise your brand DNA, product strategy or even reformat the online-offline retail strategy to maximise the consumer brand experience.
Our clients are
Retailers Consumer brands Online brands
We have created, localized, revitalized and/or built their brand into a new, exciting or relevant brand.
Our Core Brand Strategy Services
Brand
Brand Strategy
Brand Personality
Brand Identity (Systems)
Brand Mission
Brand Naming
Brand Essence
Brand Canvas
Brand Positioning
Brand DNA
Brand Charters
Brand Key Visuals
Brand Visual Briefings
Research
Consumer Research
Market Research
Competitor Research
Other
Business Planning
Innovation Mapping
Product Strategy
Brand Strategy Examples and Cases
Positioning, Brand Value Proposition, Brand Essence, Brand DNA, and other tactics are essential for creating a brand strategy.
With 20 years of experience in Asia and Europe we have guided organisations from small to large, from commercial to government, and created brand strategies in various industries like FMCG, Electronics, Home Decoration, Tableware, Cosmetics, Investment, Luxury, Hospitality, Media, Furniture, Services, B2B, B2C and DTC.
Brand Strategy is the core of every successful brand in retail, E-commerce, services or other. Orange Branding is not only a design agency, but helps your company or brand to define, re-define, revitalise your brand DNA or product strategy or even reformat the online-offline retail strategy to maximise the consumer brand experience.
We can also help you with!
METAGEM
In order to create a strategic positioning Orange Branding researched existing and new electronic jewellery brands. Based on the product roadmap and business objectives, Orange Branding designed a B2B identity for Metagem.
TEATONES
Based on assessing local and global tea and retail formats, we created a brand identity and retail format with a premium feel, with respect for the Chinese tea culture and a unique experience where the aspirational clients could relate to.
CELUCCI
Based on our business and brand strategy, we designed an online retail concept focussed on men's fashion jewellery with a unique product range and a co-branding business model.
FENGSHUI
Based on quantitative research and deep desk research we reframed and redefined their Feng Shui business and brand strategy for Chinese Millennials. This included an omni-channel retail format designed with their brand identity, custom products and packaging, all according to Feng Shui rules.
Brand Strategy Results


