Brand Strategy


Positioning, Brand Value Proposition, Brand Essence, Brand DNA, and other tactics are essential for creating a brand strategy.

With 20 years of experience in Asia and Europe we have guided organisations from small to large, from commercial to government, and created brand strategies in various industries like FMCG, Electronics, Home Decoration, Tableware, Cosmetics, Investment, Luxury, Hospitality, Media, Furniture, Services, B2B, B2C and DTC.

Brand Strategy

METAGEM

Brand Strategy

TEATONES

Brand Strategy

CELUCCI

Brand Strategy

FENGSHUI

METAGEM

In order to create a strategic positioning Orange Branding researched existing and new electronic jewellery brands. Based on the product roadmap and business objectives, Orange Branding designed a B2B identity for Metagem.

TEATONES

Based on assessing local and global tea and retail formats, we created a brand identity and retail format with a premium feel, with respect for the Chinese tea culture and a unique experience where the aspirational clients could relate to.

CELUCCI

Based on our business and brand strategy, we designed an online retail concept focussed on men's fashion jewellery with a unique product range and a co-branding business model.

FENGSHUI

Based on quantitative research and deep desk research we reframed and redefined their Feng Shui business and brand strategy for Chinese Millennials. This included an omni-channel retail format designed with their brand identity, custom products and packaging, all according to Feng Shui rules.

Brand Strategy Results

metagem retail jewelry store interior
METAGEM

Brand Strategy

GO TO CASE
Teatones-tea-retail-logo-dimentions
TEATONES

Brand Strategy

GO TO CASE
men have been seeking for beauty, model hands with Chinese celucci jewellery ring and watch
CELUCCI

Brand Strategy

GO TO CASE
Chinese Fesgshui Brand Envelope Mockup
FENGSHUI

Brand Strategy

GO TO CASE

Brand Strategy is the core of every successful brand in retail, E-commerce, services or other. Orange Branding is not only a design agency, but helps your company or brand to define, re-define, revitalise your brand DNA or product strategy or even reformat the online-offline retail strategy to maximise the consumer brand experience.