Challenge

With Krisbow in every Indonesian house hold, the client wanted a refreshed brand strategy and identity and review the current positioning based on research amongst its B2C, B2G, and B2B consumers.

Solution

With in-house workshops we aligned management and brand strategy. Further we executed a recognisable more relevant logo and identity, created a new brand architecture, and developed a new online and offline retail identity incl. product & packaging identity.

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