Challenge

With Krisbow in every Indonesian house hold, the client wanted a refreshed brand strategy and identity and review the current positioning based on research amongst its B2C, B2G, and B2B Consumers.

Solution

With inhouse workshops we alligned management and brand strategy; Executed a recognizable more relevant logo and identity, created a new brand architecture, and developed a new online and offline retail identity incl. Product & Packaging identity

Client Name

KRISBOW

Project Types

Merk strategie
Merk Ontwerp
Merk Activatie

Finding Essence

krisbow old retails store in Indonesia
krisbow currant retail interior look
Orange Branding Krisbow Essence and Brand Core Animation
Krisbow Strategy Mapping

Shaping the Brand

Krisbow_Problem Statement
Krisbow_Solution Statement
Orange Branding Krisbow Old Logo to new logo Animation
Orange Branding Krisbow K Icon Ideation Animation

Pushing the Message

Krisbow Logo Story
Krisbow New retail Design by Orange Branding
Orange branding Krisbow website on various devices

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