Ataru is a retail format for Indonesian millennials. Orange Branding was asked to design the brand identity, brand VIS guide, packaging, retail format, and advice on activation.


Orange Branding designed a flagship store, a mall boutique and a stop-in-shop format.

Client Name


Project Types

Brand Strategy
Brand Design
Identity Design
Packaging Design
Communication Design
Digital Design
Retail Design

Finding Essence

atart brand logo design concepts
ataru branding color combination
atart branded selfie stick with marketing logo
ataru identity colors representation for marketing posters

Shaping the Brand

atart grand opening and brand activation conference
grand opening of ataru with ribbon cutting ceremony

Pushing the Message

Ataru entrance aisle view of products and brands
ataru aisle view of branded bags with Ataru designed logo
Ataru instore marketing banner and flag with designer logo
atart receptionist in branded uniform for brand representation

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