Client Name
ATARU
Project TypesBrand Strategy
Challenge
Ataru is a retail format for Indonesian millennials. Orange Branding was asked to design the brand identity, brand VIS guide, packaging, retail format, and advice on activation.
Ataru is a retail format for Indonesian millennials. Orange Branding was asked to design the brand identity, brand VIS guide, packaging, retail format, and advice on activation.
Orange Branding designed a flagship store, a mall boutique and a stop-in-shop format.
