Challenge

The retail client wanted to grow the private label segment of consumer electronics and find new sales opportunities within its existing 200 stores and appliances was one of the priorities for discover new product develelopment formulas.

Solution

Based on our new brand architecture and brand positioning, Digimatic was the top IOT brand amongst a variety of other new PL brands we created. We designed the identity, products and packaging, app based user interface, and marketing with communication format.

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