Client Name
DIGIMATIC
Project TypesProduct Brand Concept
Consumer Electronics | Appliances
The retail client wanted to grow their PL (Private Label) segment of Consumer Electronics and increase PL sales within their existing 200 stores. SDA (Small Domestic Appliances) were one of the priorities to discover new product range development formats.
Based on our new brand architecture and brand positioning, Digimatic was the top IOT brand amongst a variety of other new PL brands we created. We designed the identity, products and packaging, app based user interface, and marketing with communication format.