The retail client wanted to grow their PL (Private Label) segment of Consumer Electronics and increase PL sales within their existing 200 stores. SDA (Small Domestic Appliances) were one of the priorities to discover new product range development formats.


Based on our new brand architecture and brand positioning, Digimatic was the top IOT brand amongst a variety of other new PL brands we created. We designed the identity, products and packaging, app based user interface, and marketing with communication format.

Client Name


Project Types

Product Brand Concept
Product Design
Product Realisation

Product Identity Concept

Orange branding Digimatic VIS Brochure
Orange branding Digimatic Logo dimensions
Orange branding Digimatic IOT App Animated GIF

Product Identity Design

Orange branding Digimatic IOT Coffee Machine and Mobile
Orange branding Digimatic IOT Toaster and Mobile
Orange branding Digimatic IOT Kettle and Mobile

Product Realisation

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