Client Name
TEATONES
Project TypesRetail Identity
FMCG | Hospitality
Teatones is a tea supplier and wholesaler from China. Their aim was to create a premium omni channel tea brand. That should reflect the 3rd generation owner's view of Chinese tea heritage for millennials.
Based on assessing local and global tea and retail formats, we created a brand identity and retail format with a premium feel, with respect for the Chinese tea culture and a unique experience where the aspirational clients could relate to.