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Dowan | Orange Branding

Dowan

Home | Tableware | Ceramics

Challenge

Dowan is a succcesful Amazon seller with the ambition to create a brand with a purpose, an intl. voice and Western product range for new sales channels in the USA and EU.

Solution

We reframed the brand purpose, the business and brand strategy, designed relatable product ranges, reformatted the packaging, introduced a product lab, created the online brand identity, and activated the social channels with content

Client Name

Dowan

Project Types

Brand Strategy
Brand Design
Brand Activation

Finding Essence

dowan ceramics brand concepting search by orange branding
dowan ceramic butter holder
Dowan branded gift ceramics set

Shaping the brand

Dowan ceramics wiggle cup design by orange branding
Dowan ceramics wiggle cup design press release by orange branding

Pushing the message

Dowan social media channel chart with big web shops like amazon overstock
Dowan ceramics design activation application
dowan chines ceramics brand page on Instagram
dowan lifestyle ceramics brand activation website